Measure before spending
The Meta Pixel, call tracking, and form attribution go live before the first dollar of ad spend, so every lead has a source.
Services / ADD-ON / META ADS
Facebook and Instagram ads that book jobs.
Search ads catch people who already know they need you. Meta ads reach homeowners in your service area before they search, and bring back the ones who visited your site and left. We build them from your real jobs and judge them on booked work, not likes.
What's included
Show your work to the people near you.
Every campaign is limited to your service area, built from photos of work you have actually done, and measured by the leads and jobs it produces.
- Facebook and Instagram campaigns targeted to your service area
- Ads made from your own job photos, video, and offers
- Retargeting people who visited your site but did not call
- Lead forms that send leads straight to you or your CRM
- Meta Pixel and Conversions API set up on your site
- Spend and the jobs it booked shown in your dashboard
How it works
Three steps, in order.
Start with what's proven
Retargeting your own site visitors and local homeowners first, with ads built from real jobs and approved by you before they run.
Move budget monthly
Each month, budget shifts toward the audiences and ads booking work at the lowest measured cost per job, and tired ads are replaced.
Worth knowing
The terms, up front.
The full detail is in the agreement we sign with you. Here is what matters most before you decide.
- TermThree months to start
Ads commit to an initial three months, then run month to month on thirty days' notice. Campaigns need about sixty to ninety days of data before changes to them rest on anything real.
- Ad spendSeparate from our fee
What you spend with Meta is charged to your own card on your own ad account. It is never part of our fee, and we never raise the budget without your written approval.
- AccessThe accounts are yours
Your Facebook Page, Instagram account, Business Portfolio, and ad account stay in your name. We work through partner access, and if you leave, the campaigns and their history stay with you.
- ApprovalYou approve every ad
No ad runs until you approve its wording and images in writing. Tell us before an ad mentions financing or hiring, because Meta restricts how those can be targeted.
- PrivacyYour site, your notice
The Meta Pixel shares visitor activity with Meta, so your privacy notice needs to say so. We set it up to respect your cookie banner if you have one.
- LeadsFollow-up follows the rules
Leads from Meta forms are yours. Texting them back depends on the consent wording on the form, which you approve before it goes live.
- ResultsNo lead-count promises
Meta sets its own prices and rules, and can restrict accounts with little explanation. Your report leads with booked work and cost per job, not likes or reach.
Works best with
Each part makes the next one cheaper.
Meta ads work best once search and your site are converting, but you can start with them on their own and add more later.
Ready to keep the crew busy?
Book a growth call and we'll talk through where Meta ads fit for your business.
Book my free growth call →