Measure before spending
Call tracking and form attribution go live before the first dollar of ad spend, so every lead has a source.
Services / 03 / DEMAND
Paid search built around job value.
Most contractor ad accounts bid on volume and pay for tire-kickers. We build campaigns around job value: which services are worth chasing, which zip codes convert, and which searches you should never pay for.
What's included
Pay for the work you want more of.
Every campaign starts from what a booked job is worth to you, then spends toward the services and areas that actually close.
- Google Ads search campaigns
- Local Services Ads setup and management
- Invalid Local Services Ads leads disputed
- Negative keyword discipline
- Call tracking tied to booked revenue
- Budget shifted monthly toward what closes
How it works
Three steps, in order.
Start narrow
Campaigns for the services worth chasing, in the zip codes that convert, with the searches you should never pay for excluded.
Move budget monthly
Each month, budget shifts toward whatever is booking work at the lowest measured cost per job.
Worth knowing
The terms, up front.
The full detail is in the agreement we sign with you. Here is what matters most before you decide.
- TermThree months to start
Ads commit to an initial three months, then run month to month on thirty days' notice. Campaigns need about sixty to ninety days of data before changes to them rest on anything real.
- Ad spendSeparate from our fee
What you spend with Google is a pass-through cost, not part of any recurring fee, and we tell you before incurring one.
- AccessThe account is yours
Ad accounts are created in your name. If you leave, the campaigns and their history stay with you.
- EligibilityGoogle decides who qualifies
Local Services Ads require Google's own screening, which varies by trade and location. We handle the setup; Google makes the call.
- ResultsNo lead-count promises
Ad platforms set their own prices and rules. Your report leads with booked work and cost per job, not clicks.
Works best with
Each part makes the next one cheaper.
You can start with paid search on its own, or alongside other services, and add more later.
Ready to keep the crew busy?
Book a growth call and we'll talk through where paid search fits for your business.
Book my free growth call →