Terms of service

Last updated 28 October 2026

Agreement

These terms govern your use of guzmandigital.com, operated by Guzman Digital. By using the site you accept them. If you do not, please stop using the site.

What this site is

This site describes services offered by Guzman Digital, a founder-led digital marketing practice based in California. It is provided for general information. Submitting the contact form does not create a client relationship and does not oblige either of us to anything.

No guarantee of results

Search rankings, lead volume, cost per lead, and revenue depend on your market, your competitors, your pricing, your capacity to respond to inquiries, and the policies of platforms we do not control — including Google, Meta, and AI assistants, all of which change without notice.

Nothing on this site is a promise, guarantee, or projection of any particular result. Any figures shown are illustrative unless explicitly identified as a measured outcome for a named engagement.

Search engines and advertising platforms are independent third parties. They control their own algorithms, indexing, and policies, and change them without notice. We use accepted, above-board practices and no technique we know to breach a platform's guidelines — no bought links, no private blog networks, no fabricated or incentivized reviews, no machine-written content published without a person reading it. A result achieved for one client is not a promise of a comparable result for another.

What we are accountable for is doing the work and reporting it honestly. The monthly report is the record: what we did, what it moved, and what we could not attribute. An algorithm update that costs you rankings is not a breach of our agreement, and we will not pretend otherwise in either direction.

Engagements

If we work together, the scope, fees, term, and deliverables are set out in a separate written agreement. Where anything in that agreement conflicts with these terms, the agreement governs.

The agreement is a master services agreement plus a signed exhibit for each service line — website design and maintenance, custom software, search engine optimization (including AI search visibility), paid search, Local Services Ads, and Meta ads, the review engine, speed-to-lead follow-up, and the CRM subscription. Only exhibits both of us have signed are in force. Nothing obliges either of us to buy or provide a service that is not in one, and canceling one exhibit does not cancel the others.

Anything outside the agreed scope is quoted in writing first. We do not start it, and you are not billed for it, until you approve the quote in writing. Costs we pass through — domain registration, hosting upgrades, premium plugins or themes, stock media, paid tools, and ad spend — are not part of any recurring fee, and we tell you before incurring one.

We may use AI-assisted tools in research, drafting, and development. Everything we deliver is reviewed by a person before it reaches you, and you can prohibit AI-assisted drafting in writing.

Term and cancellation

Written out here because it is the part people find out too late.

• The build is a one-time project fee. It includes two rounds of revisions, then five business days for you to accept or send back a list of corrections. We fix defects in the original build at no charge for thirty days after launch.
• Website care runs month to month from launch. Either of us can cancel it on thirty days' written notice.
• The CRM is a separate monthly subscription, charged for the use of the system and your access to it. It runs month to month from the day it is set up, and either of us can cancel it on thirty days' written notice. Your access ends on the cancellation date, and within 14 days we export your contacts, pipeline, and conversation history and hand them over.
• SEO commits to an initial six months, then continues month to month on the same thirty days' notice. That six months is not a sales tactic. Measurable change in organic visibility commonly takes three to six months, and the early weeks are weighted toward auditing and technical correction whose effect shows up later. Canceling early for convenience during those six months carries a cancellation fee; canceling because we breached does not.
• Ads (Google Ads, Local Services Ads, and Meta ads) commit to an initial three months, then continue month to month on the same thirty days' notice. Campaigns typically need sixty to ninety days of data before optimization decisions rest on anything meaningful.
• Recurring fees are billed in advance to a payment method you keep on file, and are not prorated for a partial month. We can adjust a recurring fee once in any twelve-month period, on thirty days' notice, and never during a minimum term — and you can cancel instead of accepting the new rate.
• If we run late by more than fifteen days on a committed date, and it is not your delay or a force majeure, you can demand a revised written schedule. If we miss that too, you can terminate and get back what you paid for work we did not deliver.
• Late payment past ten days can carry interest and, after written notice, suspension of the affected services. We give notice before anything is switched off.

What you own

The full position is set out in the agreement we sign. In short:

• Your domain is registered in your name, in your own registrar account. You own it outright at all times.
• Your accounts are registered in your name, under your own billing information, with you as owner or primary administrator — domain, hosting, analytics, Search Console, Google Business Profile, tag manager, email tools, and any paid plugin or API subscription. We take delegated access at the level the work needs. Where a service does not support delegated access we hold the credential for you and hand it back on request or on termination. If we create a property or container for you, primary ownership goes to your account immediately.
• The CRM is a subscription service we own and operate for you. The software and the account stay ours. The data in it — your contacts, leads, and conversation history — is yours, and you can ask for a copy at any time.
• Your historical data — analytics, search performance, profile history — lives in your own properties and stays there. We do not delete, reset, or export-and-remove it, and we remove our own access within ten days of termination.
• The site and the custom work we build specifically for you transfer to you once the project fee is paid in full.
• Our own toolkit — the code libraries, frameworks, components, and know-how we reuse across clients — stays ours. You keep a permanent, non-exclusive right to use it as part of your site.
• Third-party assets such as premium themes, plugins, fonts, and stock photography are licensed rather than sold, and remain subject to their own terms. Some cannot be transferred; we identify any that apply before we use them, and after our work ends you are responsible for keeping the licenses current.

Ending ongoing work does not affect what you already own. If we were hosting, we keep your site up for thirty days as a transition period, hand over a copy of the current files and database, transfer any credential we hold for you, and give you up to two hours of migration help at no charge. If you were using our CRM, we export your data as described above. Our own internal tooling — rank trackers, crawlers, design systems, code libraries — does not transfer; those are ours and stay ours.

Intellectual property

The content, design, and code of this site belong to Guzman Digital. You may read, share, and link to it. You may not copy the site's design or substantial portions of its content for your own commercial use without permission.

Third-party names and trademarks referenced on this site belong to their owners, and their use does not imply any affiliation or endorsement.

Where we complete work for a client, we may name that client and show screenshots, descriptions, and links to the work in our portfolio, case studies, and marketing materials — unless the client asks us in writing not to.

Links to other sites

Where we link elsewhere, we are not responsible for the content, accuracy, or practices of those sites. Their terms and privacy policies apply once you leave ours.

Availability

We aim to keep the site available and accurate but do not guarantee it will be uninterrupted or error-free. We may change or withdraw any part of it at any time.

Call tracking and call recording

Where an engagement includes call tracking, we hold the numbers for you in our own call tracking account. We never reassign a number you have published or let it lapse, and whenever you ask in writing — not only when we part — we start moving it promptly to your own account or carrier, for nothing beyond the carrier's own fees. A tracked number printed on a van or listed on your Google Business Profile is not something you should be able to lose by changing agency.

Call recording is off unless you ask us in writing to turn it on. By default, what we capture is the call's timestamp, duration, whether it was answered, the calling number, and which marketing source produced it, plus any texts sent to or from the tracking number — enough to tell a real inquiry from a wrong number and to attribute it honestly. If you sign a recording election, every recorded call starts with a notice that it may be recorded and transcribed, and you can also choose transcripts and short AI-written call summaries. Getting your callers' consent is your responsibility, because you are the business they are calling, and you can switch recording off again at any time. Calls made inside the CRM are never recorded.

All of it is your data. Caller numbers, message text, recordings, transcripts, and summaries are deleted 24 months after they are created, the remaining records with those details removed after 36 months, and everything within 90 days after you leave, or sooner if you ask.

The portal

You get access to the reporting portal for as long as the engagement runs. The software itself is ours — you are licensed to use it, not buying it — but everything it displays about your business is your data. You can export it whenever you like, and we will produce an export on request when we hand over. The portal has no guaranteed uptime, and we may change what is in it, provided the reporting your agreement entitles you to stays available.

Reporting

Every ongoing service except site care and the CRM — SEO, paid search and Local Services Ads, Meta ads, the review engine, and speed-to-lead follow-up — comes with a written report within ten business days of each month's end. For SEO that means the work performed, organic sessions and landing page performance, rankings for the tracked keyword set, crawl and indexation health, local metrics and outreach results where those services are elected, and what we recommend next. Paid search and Meta ads reports cover spend, leads, and cost per lead; the review engine covers requests sent and reviews received; follow-up covers leads, messages, replies, and opt-outs. One thirty-minute call a month goes with SEO and ad reports. The report is the record of what we did; it is not a claim about what the market will do.

Support

Maintenance requests are acknowledged within one business day. Routine requests are completed within seven business days, and larger ones get a scheduled completion date when we acknowledge them. Support is by email, Monday to Friday, 9am to 5pm Pacific, excluding holidays. We do not offer a guaranteed uptime service level or downtime credits, and we are not liable for outages caused by a hosting provider, registrar, CDN, or other third party.

Accessibility

We use commercially reasonable efforts to follow generally accepted accessibility practices in a build. But unless a specific standard is written into your agreement, we do not warrant that a site conforms to WCAG, the Americans with Disabilities Act, the Unruh Civil Rights Act, or any other accessibility standard. Conformance is an ongoing obligation affected by your own content updates, third-party plugins, and shifting legal and technical standards — it cannot be established once and assumed to hold. Audits, remediation, a conformance statement, or ongoing monitoring can be quoted separately. You are responsible for the accessibility of content you publish or ask us to publish, including alt text, captions, and embedded third-party widgets.

Limitation of liability

To the fullest extent permitted by law, Guzman Digital is not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or revenue, arising from your use of this site. Nothing here limits liability that cannot lawfully be limited.

Governing law and disputes

These terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules. The state and federal courts located in California are the exclusive venue for any dispute, and both of us consent to their jurisdiction and waive any objection based on inconvenient forum.

Before either of us files anything, we will try in good faith to resolve the dispute for thirty days. If that does not work, we will submit it to non-binding mediation before a mutually agreed mediator and split the cost evenly. This does not prevent either of us from seeking injunctive relief, filing in small claims court, or pursuing collection of undisputed past-due fees directly.

In any action to enforce these terms, the prevailing party may recover its reasonable attorneys' fees and costs.

Changes

We may update these terms. The date at the top of this page reflects the current version, and continued use of the site means you accept the version then in force.

Contact

Questions about these terms: [email protected] or (760) 917-3197.